Brand Strategy Development

  • Internal & external research

  • Articulation of brand foundation:
    Purpose, Mission, Vision, Values, Positioning, Personality, Promise, Pillars, Principles

Workshop Design & Facilitation

  • Agenda, exercises, and activities

  • Stakeholder alignment sessions

  • Leadership preparation

Onboarding & Mentoring

  • Brand tool application training

  • Brand activation ideation sessions

  • Ongoing brand evolution partnership

Writing

  • Brand Guidelines documentation

  • Narrative & elevator pitch development

  • Tone of voice guidance

  • Content copywriting

Naming

  • Naming Brief creation

  • Exploration & name generation

  • Curation & stakeholder alignment

  • Preparation for legal vetting

Creative Direction

  • Brand event & experience design

  • Envisioning future brand possibilities